Insurance agency terms, explained.
No jargon soup. Just clear definitions for the software and workflows that run your agency.
Browse terms
Agency Management System (AMS)
Software that handles policy management, carrier downloads, accounting, and compliance reporting for insurance agencies. Often called a 'Big Box AMS' when referring to legacy systems agencies tolerate but rarely enjoy using.
Insurtech
Technology companies building software specifically for the insurance industry — as opposed to generic business tools adapted for insurance use.
Flat-rate pricing
A pricing model where agencies pay one rate regardless of user count — as opposed to per-seat licensing that penalizes growth.
Renewal retention
The process and metrics around keeping existing policyholders at renewal time — including outreach, remarketing, and cross-selling.
Pipeline management
Tracking prospects and quotes through stages from lead to bound policy — critical for new business growth in independent agencies.
Why a glossary?
Insurance agency software comes with its own vocabulary — AMS, CRM, comparative rater, book of business. We define terms the way agency principals and producers actually use them, with links to deeper resources when you want to go further.
Ready to ditch the stack?
Book a walkthrough. We'll show you how agencies run the whole operation in VentFlow — and what it'd look like for yours.
Book a walkthrough